We make signs, sell sign products, frames and print large qty projects
LetterBank is the DIY Sign Products Source for printed custom signs, Wayfinding-Interpretive Signs, Bus Sign Frames, Magnetic Letter Menu Signs, Lightboxes, Lobby Stands, A-frame Sidewalk and Curb Signs, letters for all kinds of signs, awning lettering and display products. 1,000+ products online.
Keywords: magnetic die-cut letters, awning letters, logos, velcro banners, a-frame signs, readerboards, marquee letters, plastic letter sets, changeable letters, steel frames, transit signs, screen printing, dye sublimation, fabric printing, rigid sign printing, porcelain enamel, directories, wayfinding signs
Interview Q&A
How long have you been in business?
We founded the business in late 1989. Joe Giral is the original owner and currently taking LetterBank.com in a new direction- The world's only D.I.Y. Shop for Professional Sign Products and Consultation.
What is your primary product or service?
We sell custom signs and sign frames for buses and trucks, print permanent outdoor sign panels, fabric awning signs and banners, portable and permanent displays and more to sign companies, ad agencies, small business, graphic designers and to Do-It-Yourself end users.
We have a huge selection of typestyles in magnetic, reflective, metal and plastic wording, too.
We print custom banners and table cloths, sign panels, decals of all sizes, light boxes and make magnetic lettering, velcro letters with velcro banners and bulletin boards, chalk boards and permanent wayfinding signage
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
My background includes years as art director/graphic artist for the Santa Barbara MTD and years in TV News as a Videographer with CBS in Phoenix. My interest is in making functional, readable, effective signs, not confusing or "arty" signs.
How do you differentiate yourself from other businesses in your category and area?
Our specialty is type designed signs: Using the right typestyle and color combination for your customer demographic group. We specialize in readability: Signs made to be read.
We started by designing and creating typographically clear signs and direction signs; Signs that were effective and easy to read by use of proper color and type styles.
Now we mostly sell products individually and in quantity to display signs, nationwide and to parts of Europe.
How many locations do you have and do you have plans to expand?
San Luis Obispo is our only location; "expanding" may seem appealing, but would add to our costs of doing business; we handle all operations from here, online.
What type of payments do you accept?
Major Credit cards, cash, checks, open accounts by prior arrangement. All our transactions are by phone, fax or from our 1,100+ product website, http://letterbank.com
Which areas do you service?
We are nationwide, with distributorships to many high-end, USA-made products.
Who owns your company or runs daily operations?
Joe Giral
What are your hours of operation?
Open from 6:30 to 4:00 pm daily Pacific time; no weekends or holidays.
What is the best compliment anyone can give you?
You're friendly, very helpful, professional and a terrific resource! I'm going to tell all my friends!
What is your favorite quote or Bible verse?
If you want others to be happy, practice compassion. If you want to be happy, practice compassion.
~Dalai Lama